Survey: Atlanta No. 22 global city brand
Well, Atlanta, be cautious what you want for. The endless touting from the ATL like a world-class city is having to pay off, with this town squeaking in to the top 25 on the new Protector study of worldwide city brands. Barely.
We’re No. 22, sandwiched between Melbourne and Mecca. We are able to muster pride in becoming certainly one of only six U.S. metropolitan areas out there take that, Houston and Charleston! However when you go foot-to-foot along with other world metropolitan areas, the assessment could be harsh. “There just isn’t enough for people to see to help make the capital of Georgia as good as the very best tier of U.S. metropolitan areas,” writes the Guardian’s Chris Michael. Ouch. But, exactly what do you anticipate when the field of Coca-Cola goes facing the Louvre and Sagrada Familia?
The Protector commissioned the company survey from Saffron, a talking to company that are experts in city branding and printed a ranking of European metropolitan areas in 2008. The research considered a city’s “assets,” including weather to infrastructure, safety, economic success, and “buzz.”
Factors in Atlanta’s favor include transportation (although Michael’s praise for MARTA was mystifyingly passionate one presumes he’s never been stuck within the bowels from the Peachtree Center station awaiting a delayed train) and our stature within the hip-hop world. Apart from a dearth of attractions, Atlanta seemed to be dinged as “dangerous in places.”
Get more information at information on the way the rankings were compiled and for the Guardian’s low-lower on top 25 metropolitan areas.
The Very Best 25 City Brands
- Los Angeles
- New York City
- Rio de Janeiro
- San Francisco
- Las Vegas
- Mexico City
- Buenos Aires
- Sao Paulo